By admin on Mar. 26, 2009.
Which is a pretty optimistic outlook, really, when you think about the viewing habits likely to be involved with mobiles.
Firstly, content makers are going to have to set up different streaming quality of production according to what device it will be watched upon – there’s little point encoding the same level of quality into a tiny mobile device screen as a HDTV.
But will people really subscribe to TV channels on mobile?
I don’t think so – people use mobile devices on the move, and this means for the majority of instances, mobiles are probably going to be used to view and share video clips, rather than stream longer programming.
The danger is that the world of mobiles is being dangerously hyped – half a billion TV subscribers by 2013? Probably not. Here’s hoping everyone focuses more on the emerging realities, than get caught up in pipe dreams.